How To Find The Right Content Writers For Your Business

Not all content writers are the same. Some of them miss deadlines, some lack quality, and the content they can produce may not be well suited for your business. In this article, we will discuss how to find freelance writers that are the best choice for your line of work – reliable writers with knowledge and experience.

What Type of Content Writer Do You Need?

By knowing your industry, you will find the right writer for you and avoid hiring someone that is not familiar with the said industry. Nowadays, writers classify themselves in different ways, and there are many terms that they use.

Copywriters are good for email campaigns and ad copy.

If you are searching for someone to copy blogs, then the ones you are looking for, are the Bloggers.

Content writers write different types of content that are designed to help your business, including e-books, guest posts, white papers, and blog posts.

Ghostwriters have many specialties – they can write you a book or article, but the content is officially credited to another person as the author. Ghostwriters can present your voice, and in many cases, they are more expensive than other writers.

Try Out Some of the Members from Your Team

You never know if someone in your team has a talent for writing. Always be supportive, and give them a chance to express their capacity. It can surprise you how much knowledge someone can have. It can allow you to have more varied content, which will attract a new audience. Your sales will increase, organic traffic will grow, and your co-workers will be pleased that they helped contribute. 

Freelance Sites

Plenty of sites, such as Problogger, Upwork, LinkedIn, and Clearvoice, offer a variety of content writers. The first thing you should do is create a list of requirements and qualifications, and don’t be lazy when performing your search. Freelance sites came with many advantages and by leveraging them, you can provide more varied content. The next thing is that you can save money since you have the freedom of choosing writers who fit your budget. There will be no need for training new employees since they already know how to write content. All this enables you to find a content writer that’s a perfect match to your needs. 

Referrals are Important

This method is maybe the best when it comes to hiring new content writers. It’s about asking people to check around if they know somebody good. That’s where a writer’s good reputation comes into play. Don’t hesitate to ask your friends and colleagues for referrals because they can surely recommend someone who has worked for them and wrote high-quality content. Many companies are using referrals to hire high-level content writers. 

Aim for the Writers Whose Articles You Appreciate

It is not hard to hire someone whose work you love as many of them post their contact information under their articles. On the other hand, if they don’t have any info about themselves, you can google their name and add “writer.” If they are respectable in their line of work, their contact information should appear as well as the services they offer. 

Content Creation Agencies

The best thing about content creation agencies is that only professional writers work there. Your content will be done within a short period, and since the agency is doing all the work for you, you will be able to concentrate on growing your business. And you will never have to worry about deadlines, since the agency is in charge of the entire creation process, from start to finish. Although you will have to pay more money for the service, in the long run, you will get content that is SEO optimized, educational, informative, and relevant to your audience. That’s a huge money and time saver in the long run.

Knowing where and how to find quality content writers is critical for your content marketing. It is an investment that will help your business grow. There are some outstanding writers out there that can enrich your line of work, so don’t hesitate to get in touch with them. If you decide to go with a content creation agency, Optimal Websites has a great team of experienced content writers that know how to tailor content for your unique needs. Contact us or browse our website for more information.

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