When Facebook was launched in 2004, no one thought it would have such a significant impact on the world. However, 17 years later, and on all other social platforms that followed, more than 81% of the US population and approximately 2.5 billion people worldwide have at least one social media account. This evolving trend has opened the door for most companies to promote their content on numerous social platforms in an attempt to increase the visibility and reputation of their brands and increase revenue.
However, just creating great content and posting it on Facebook or any other social networking site is not enough. Several steps need to be taken to get the content to reach the desired audience and achieve the best results.
The Importance of Headlines
For everyone, the likelihood of reading the headline is five times higher than that of the article body, which is not surprising. In other words, choosing a compelling headline is essential to promote your content anywhere successfully (not just social media). Click-bait headlines may be useful to some people, but there is no guarantee.
More importantly, these titles may even have an adverse effect, especially if the body does not provide the goods promised in the title. However, your headlines should focus on the call-to-action, the emotional side of things, and use “you” and “your” as much as possible to portray a better life for readers and make bold claims.
Each Platform with Its Own Content
Each major social platform specializes in specific types of content. Likewise, the audiences you will encounter on these platforms respond best to this type of content. That is why it is so important to organize your framework accordingly. Even if this means that additional work is required, it is worth it.
According to general experience, Facebook content should be shareable due to its entertainment and its value. Twitter viewers are looking for news, tips, and how to do it. The entire content of Instagram is stunning visual effects, so use the most visually exciting part of the story as the focus. Pinterest is a combination between Instagram and Twitter. Think about the visual effects and how to do it. Finally, LinkedIn focuses on professionalism, so your content and headline should reflect this.
Timing & Frequency
The timing and frequency of releases may become tricky, but this is not a problem that some good, old trial and error cannot solve. However, these are some general rules used by some experts. For Facebook, it depends on what you are looking for-more clicks on your website or more engagement per post. Publishing twice a day will bring you clicks, but will reduce engagement. However, publishing only five times a month will generate interaction at the cost of clicks.
Using Twitter, it takes 1 to 5 per day to generate the most engagement for each tweet. However, if you are looking for a response, you should tweet as many as possible. As for Instagram, the focus is consistency. Publish information as long as possible, but never change the frequency overnight. Don’t get into the habit of publishing once a day, then suddenly switch to publishing only a few times a month, and vice versa. This will result in fewer followers and overall less participation.
Conclusion
Even if these techniques seem challenging at first glance, and time and consistency are still there, they will become second nature and easier to manage.
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