Lead Generation Strategies on LinkedIn You Should Use

What are the main marketing challenges you face?

According to a recent study, 65% of marketers said that their biggest challenge is attracting potential customers.

That is not surprising. The generation of potential customers is an essential part of a healthy business cycle. Without new potential customers, sales will dry up, and all of a sudden, companies are walking on thin ice.

So, where do marketers turn to increase customer acquisition potential? Social Media.

Facebook, Instagram, LinkedIn, and Twitter have become hubs for content marketing, sponsored posts, and customer service communication. However, they are not all equal. As more and more research is produced, it has become evident that certain platforms are beneficial for the generation of potential customers, while others are better for the cultivation of potential customers.

For high-quality potential customers, LinkedIn is the most effective. Studies have shown that 80% of potential customers from social media come only from LinkedIn.

Therefore, it is time to take advantage of your company’s potential on LinkedIn and start generating some targeted, eager sales leads.

Here are three lead generation strategies that you might overlook in your LinkedIn marketing strategy:

Saved Search

LinkedIn is known for its ability to generate high-quality leads. You might think this will come at the cost of a large number of potential customers, but this is not always the case.

A saved search allows you to view results for a specific set of keywords in a geographic location. For example, suppose you work for IBM and want to sell IT equipment to medium-sized companies in Texas and surrounding areas.

First, you will save the terms related to the target market.

Second, you will set up a schedule (daily, weekly, monthly) to send search results to you.

Third, make use of a large number of qualified potential customers and start initial contact.

Lead Builder

If you are not already using LinkedIn Sales Navigator, you should start using it now. There is nothing better than having an additional set of positioning, repositioning, and ranking tools to help your LinkedIn strategy.

An essential feature of Sales Navigator is the Lead Builder application. Whenever you establish contact with new potential customers, Lead Builder will save them as potential customers in the network.

Then, every time they post content, it will appear on top of all other content on your homepage. What does this mean for your lead generation strategy? You have the opportunity to comment, share, discuss, and determine the needs of each specific potential customer. Remember: these people didn’t pay much attention to them before using Lead Builder. Informal communication will provide valuable background information that you can use when making an offer.

Lead Gen Forms 

Marketers know that friction during communication is like spokes on a wheel. Any lengthy sign or information form will turn out a large number of new visitors. LinkedIn knows this, and they have solutions in the form of Lead Gen Forms.

Lead Gen Forms essentially takes LinkedIn information from new leads and inserts it into your lead magnet registration form (perhaps an e-book, case study, webinar registration). All they have to do is click submit, and then you will receive all their important business information.

Note: The Lead Gen form is only applicable to sponsor InMail and sponsor content.


As you can see, there are many avenues available on LinkedIn. Designing outreach strategies and launching activities around these three positioning tools will drive your potential customers to generate games. If all goes well, by the end of 2020, you will overcome one of the most significant challenges in digital marketing.

We can help you start your lead generation strategy. Contact us today.

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