The Role SEO Plays in Your Content Marketing

SEO and content marketing shouldn’t exist one without the other. Without SEO, the content will not function properly; without content, SEO will not exist. Here is a summary for people who don’t know what SEO is or how SEO works in favor of your content.

Search Engine Optimization is an algorithmic process used by all search engines such to determine how the websites appear on the search results. In other words, Google, Bing, Yahoo and any other search engine use SEO to determine what websites are the most relevant based on several factors such as originality and specific keywords users are typing in the search bar.

The way your content is structured and how you implement your content marketing strategy revolve around SEO. A good understanding of this process will drive organic results and raise your website’s overall ranking in the process. Without SEO, it is safe to say that, regardless of your content’s quality, almost nobody will end up seeing it. 

To put it another way is to say that content is there to attract and retain the audience, while SEO is used to bring that content to the audience in the first place. The more people like your content, the better its ranking will be, and the higher up it will go on the results page. 

Evergreen Originality

SEO thrives on original content. To have a successful content strategy, you will need to create unique, quality content that sets you apart from the competition. This will attract and maintain your audience’s interest and allow for better indexation of your content and a higher ranking overall. 

Likewise, evergreen content is preferable to trending topics. Proper content SEO indexing takes time, and trending topics tend to fade as quickly as they appear. On the other hand, valuable, evergreen content will see a constant influx of viewers over time, allowing your website to gain more traction. 

Keywords & Linkbacks

These two elements define the strong bond between SEO and content. Even before you start creating content, you will need to understand who your audience is and their interests. You will have to place yourself in their shoes and figure out what keywords they will be using to search for content over the internet. To get in touch with this audience, you will have to use those same keywords in your content to create a match. If you are too technical in your terminology, your content may not reach its intended audience. 

From the SEO’s perspective, links serve almost equal importance as keywords. Through these links, Google and other search engines can determine the relevancy of any given content. Yet, it’s not the links that you put in your content that matter so much (even though they do) but the number of times other websites refer to your own content that’s truly important. However, to get there, you will need to create original, high-quality content so those other websites can link to it in the first place.  


SEO plays a crucial role in the development and implementation of a successful content marketing strategy. Content and SEO are different fields that require their own set of skills and knowledge. Nevertheless, only by effectively combining the two can there be any talk of a favorable outcome. 
If you have questions, contact us today, we are here to help you.

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