{"id":346,"date":"2020-05-01T22:23:38","date_gmt":"2020-05-01T22:23:38","guid":{"rendered":"https:\/\/www.drdatatech.com\/?p=1465"},"modified":"2020-05-01T22:23:38","modified_gmt":"2020-05-01T22:23:38","slug":"what-is-experiential-marketing","status":"publish","type":"post","link":"https:\/\/www.drdatatech.com\/what-is-experiential-marketing\/","title":{"rendered":"What Is Experiential Marketing?"},"content":{"rendered":"\n
Essentially, the term “experiential marketing” refers to the marketing methods and practices of businesses that employ the use of immediate feedback to gain customer insight and understanding. <\/p>\n\n\n\n
People refer to these services as “social advertising.” In an all-too-common trend, consumers are reluctant to purchase things they have no way of seeing. <\/p>\n\n\n\n
While there are certainly advantages to such reticence, social media has an increased potential to level the playing field and help people make informed decisions.<\/p>\n\n\n\n
Some people associate social media with cell phones and other small handheld devices. <\/p>\n\n\n\n
In reality, the social media environment is one in which consumers can shop with the use of their smartphones. <\/p>\n\n\n\n
They can “post” photos, add notes, write blogs, post YouTube<\/a> videos, and post status updates directly to Facebook and Twitter. <\/p>\n\n\n\n These are all venues through which businesses can reach consumers on a real-time basis.<\/p>\n\n\n\n In some instances, social media platforms may offer services that could make life easier for a business. <\/p>\n\n\n\n For example, a restaurant may offer a “My Favorites” feature on its website. Customers can access this feature and add their own “favorites” to a food-specific “favorite’s list.” <\/p>\n\n\n\n Businesses use these lists to help distinguish their products and content from others.<\/p>\n\n\n\nWhat Are The Benefits<\/strong>?<\/h2>\n\n\n\n