There are several ways to market yourself on social media. You can have a blog to drive traffic to it. You can have an audio message (or podcasts) distribute.
These types of methods can all be useful, but if you’re looking for one simple solution that will get your social media marketing campaign off the ground, then you’re not going to find it.
Here’s what we’d recommend: using multiple channels and combinations. This is where the Holy Grail of social media marketing lies. You need to have as many different types of media as possible. Social media marketing, just like any other marketing strategy, is all about getting your message out there in as many different and exciting ways as possible.
Don’t spread it too thin. As soon as you notice that your efforts aren’t bringing in the profits that you expected, look at your list of channels, and see if they’re too saturated. Make some tweaks in how you use them.
“One-size-fits-all” doesn’t work. You need to create something that’s custom-made for your business. Have a brief description of your business at the top of your site, give an interesting intro video to it, use that to advertise your products or services, and so on.
Product review sites are great. And not only are they useful for providing products and services reviews, but they’re also a great way to get free traffic from search engines.
Give out user comments to your site. User comments are the most effective way to promote your business.
Have an email list. It doesn’t matter how big your list is if you don’t get new subscribers to it. Start by giving your list a thank you message once a week.
Create great content and make it interesting. If you do that and don’t spam your site with overly promotional material, you’ll be fine. Getting lots of traffic is the key to success.
Use multiple accounts. The truth is that having more than one social media account just might be the key to increased exposure.
Be thoughtful with the information that you share. Be polite and informative, but always let people know your intentions and why they should follow you.
We hope you’ve enjoyed this article about how to stay fresh on social media. If you need help with your social media reach, send us a message today.